We invest in seasoned information service companies, with proven businesses models, that are ready for accelerated growth and enhanced performance through the application of new technologies and sector-focused operating experience.

Ethos led a majority acquisition of Donuts Inc., after facilitating the company’s merger with Afilias, Inc. In June 2022, Donuts Inc., representing the combined assets of Donuts Inc. and Afilias, Inc., was renamed Identity Digital.

Identity Digital simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. They own the world’s largest portfolio of top-level domains (TLDs) such as .live, .technology, and .restaurant. Identity Digital operates approximately 26 million domains through its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Identity Digital is a global company with approximately 300 employees. For more information, please visit identity.digital.


Bellevue, WA


Consolidated company:
Top Level Domains owned

11+M Domain registrations
26M domains under management

(as of June, 2022)