Ethos led a majority acquisition of Donuts Inc., after facilitating the company’s merger with Afilias, Inc. In June 2022, Donuts Inc., representing the combined assets of Donuts Inc. and Afilias, Inc., was renamed Identity Digital.

Identity Digital simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. They own the world’s largest portfolio of top-level domains (TLDs) such as .live, .technology, and .restaurant. Identity Digital operates approximately 26 million domains through its innovative registry services platform. In addition, Identity Digital enables customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Identity Digital is a global company with approximately 300 employees. For more information, please visit identity.digital.